Orchestrated the full-funnel Go-To-Market (GTM) strategy for the high-stakes launch of NVIDIA GeForce RTX 50 Series Gaming PCs in the United States. I served as the strategic link between product development and digital execution, managing the complete project lifecycle from pre-launch anticipation to the official market release.

I led the Digital Merchandising and Content Architecture for 10+ premium products, owning the structural wireframing and SEO optimization (Meta Data) for the landing pages. I personally crafted the naming, slogans, and narrative highlights for each unit, ensuring technical precision by managing specs directly within the company’s ERP.

My ownership extended to the Multi-Channel Performance: from engineering high-converting Google Ads and Meta Ads (setup + copy) to designing strategic email marketing campaigns via Mailchimp. By aligning technical specifications with emotional storytelling, I ensured a seamless and impactful brand experience across all US digital touchpoints.

Led the multiregional Go-To-Market (GTM) strategy for the simultaneous launch of Yeyian Gaming PCs powered by Intel Core Ultra processors. This operation covered the United States, Mexico, and Spain markets, requiring synchronization between product narrative and regional digital execution.

I managed the digital content lifecycle, from structural wireframing and localized SEO (Meta Data) to the adaptation of promotional assets. I personally developed high-impact email marketing campaigns via Mailchimp, where I was responsible for both copywriting and the technical assembly of layouts to ensure timely delivery.

Additionally, I engineered technical product pages, including slogans, descriptions, and manual spec ingestion within the company’s ERP. I also coordinated the implementation of Google Ads and Meta Ads (setup + copy), maintaining brand integrity across all international touchpoints.

I served as a key link for the regional adaptation of global gaming campaigns, specifically the collaborations between LG, Fortnite, and Animal Crossing. My role focused on localizing the narrative developed by LG USA to resonance with the Latin American gaming community.

I was responsible for the complete translation and localization of video assets, including scripts and subtitles. I ensured that all technical terminology and gaming slang remained authentic, maintaining the high standards expected by both the brand and the players.

Additionally, I managed the creative copywriting for social media, adapting global messaging into engaging local posts. By bridging the gap between global assets and local engagement, I helped maintain a premium brand presence across digital platforms.

I played a key role in the regional adaptation of the LG Healthy Home Solutions campaign, a high-impact initiative focused on the transition to the «new normal» post-pandemic. My responsibility was to localize the global assets from LG USA for the Mexico, Colombia, and Peru markets.

Beyond translating and localizing the scripts, I supported the voice-over selection process and supervised the remote recording sessions to ensure the tone and messaging perfectly matched the brand’s regional voice.

The final localized content was deployed across LG’s official YouTube, Instagram, and Facebook channels, ensuring 100% brand consistency and a seamless transition from global strategy to regional digital execution.